Search and recruitment firm Management Recruiters of Salt Lake City today announced its new corporate brand and visual identity. The company will now operate under the name The NaviTrust Group. The new brand direction was developed to better define the client-oriented professional search and recruitment services firm’s national scope and capabilities and complements a new logo mark and web site as cornerstones of the new brand platform.
The NaviTrust Group’s rebranding campaign is the result of the company’s expanding local and national footprint in the search and recruitment industry, strong company growth, and increasing recognition. “Rebranding as The NaviTrust Group is an opportunity for us to reset our employees’ thinking and to broaden the expectations of our clients,” said CEO and founder Dirk Cotterell. “We are well-regarded for diligently scoping, managing and communicating through each step of the recruiting process. Our new platform will enhance our clients’ understanding and experience with our expert team of recruitment professionals.”
Over the years, NaviTrust has collaborated with some of the world’s leading corporations to attract high-performing candidates. The firm will continue to assist organizations in hiring for business and profit growth, specializing in several practice areas, including: banking, information technology, life sciences, and outsourcing (BPO and ITO).
“Our extensive worldwide experience in recruitment makes our employment connections and networking among the best in the industries we serve,” explained Cotterell. “We place a high premium on understanding a company’s distinctive culture before placing an individual. This focus has brought us tremendous success in placing talented professionals in a variety of industries, ranging from manufacturing to healthcare, and more.”
The rebrand is communicated through a new logo, website, and print materials that create a cohesive direction that subtly conveys the firm’s attributes: guidance, steadfastness, and creativity. The website has been designed to provide improved navigation and functionality.