Hiring a President for a Lower Middle Market Portfolio Company

Clark Cotterell

The first president or CEO a sponsor hires into a lower middle market company often decides whether the investment thesis holds up. The business is usually coming off years of founder leadership, the team is lean and the growth plan is ambitious. The wrong hire is expensive, and the right one makes the rest of the plan possible.

Define the job the business actually needs

Start from the value-creation plan, not a generic CEO profile. A business that needs to professionalize operations needs a different executive than one that needs to double its sales team or integrate add-ons. Write down the three or four outcomes the president must deliver in the first two years, and hire against those.

What tends to work

  • Operators who have run a P&L at a similar size. Someone who has run a $20M business knows how to work without layers of support staff.
  • Experience after a change in ownership. Candidates who have worked through a sale or a recapitalization understand board reporting, sponsor expectations and the pace that follows.
  • A builder's track record. Look for evidence that they hired and developed managers, not just that they inherited a strong team.
  • Industry adjacency over exact match. A strong operator from an adjacent industry often outperforms a weaker one from the same niche.

Common mistakes

  • Hiring a big-company executive for a small-company job. Executives used to large staffs can struggle when they have to do the work themselves.
  • Waiting until after close. Starting the search after the deal leaves the business without a leader for months, often while the seller is already stepping away.
  • Skipping the second layer. A strong president with no controller or operations lead spends the first year doing those jobs.
  • Underestimating the founder transition. Employees and customers are loyal to the founder. Plan how the handoff will happen and who introduces whom.

Compensation and equity

Lower middle market presidents typically expect a base salary benchmarked to the local market and company size, an annual bonus tied to the plan, and meaningful equity or a profits interest. Getting a market read before the search starts keeps offers realistic and avoids losing a finalist late in the process.

Set the new president up to succeed

Agree on the first 100 days before the start date: which decisions are theirs, how often they report to the board and which hires they will make first. Our guide to the 100-day leadership plan covers this in more detail.

NaviTrust runs president and CEO searches for lower middle market investors, along with the second-layer and functional hires the plan depends on. See also how lower middle market executive search differs from big-firm search.

This guide is part of NaviTrust's Resources collection — practical hiring insight for M&A advisors, investors, lenders, and community banks. Searching for a portfolio company president? Get in touch with NaviTrust →

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